Above the Fold, Revised Edition

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Author: Brian D Miller

Publisher: Simon and Schuster

ISBN: 1440336687

Category: Computers

Page: 272

View: 8913

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

Above the Fold

Understanding the Principles of Successful Web Site Design

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Author: Brian D Miller

Publisher: Simon and Schuster

ISBN: 1440323127

Category: Computers

Page: 272

View: 7478

This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design: color, texture, imagery, scale, depth, animation, and variability Web typography, including web-safe type, images of type, and font replacement and embedding Web project planning Information architecture, including site maps, wireframes, and user flow diagrams The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging Search engine optimization Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing Web statistics and analysis

Neuro Web Design

What Makes Them Click?

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Author: Susan Weinschenk

Publisher: Peachpit Press

ISBN: 9780321648761

Category: Computers

Page: 168

View: 2227

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Foundation HTML5 with CSS3

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Author: Craig Cook,Jason Garber

Publisher: Apress

ISBN: 1430238763

Category: Computers

Page: 430

View: 6062

If you want to get into developing web sites, the most important thing you'll need is a solid understanding of Hypertext Markup Language, or HTML—the most common language used to write web site content. The most recent version of the language is HTML5, and it contains a whole host of new features to give you more power when creating websites. Foundation HTML5 with CSS3: A Modern Guide and Reference incorporates practical examples to show how to structure data correctly using HTML5, along with styling and layout basics using the latest release of Cascading Style Sheets, CSS3. This book is forward-thinking because all the featured code and techniques are standards-compliant, and it demonstrate best practices—you won't waste your time on outdated, bad techniques. Your web pages will work properly in most web browsers and be accessible to web users with disabilities, easily located using popular search engines, and compact in file size. Even if you already know HTML5 and CSS3 basics, this book will still be useful to you. It features comprehensive reference tables, so you can look up troublesome attributes, codes, and properties quickly and easily. What you’ll learn Standards-compliant HTML5, not outdated techniques Styling and layout basics using CSS3 Who this book is for Web designers and developers who want to bring themselves up to speed in the correct usage of HTML5 and CSS3, or those starting out in modern web development. Table of Contents Getting Started HTML and CSS Basics The Document Structuring Content Embedding Media Linking the Web Constructing Tables Building Forms Page Layout with CSS Putting it All Together

Bulletproof Web Design

Improving flexibility and protecting against worst-case scenarios with HTML5 and CSS3

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Author: Dan Cederholm

Publisher: New Riders

ISBN: 0132883384

Category: Computers

Page: 360

View: 1276

No matter how visually appealing or content packed a web site may be, if it doesn’t reach the widest possible audience, it isn’t truly successful. In Bulletproof Web Design, Third Edition, bestselling author and web designer Dan Cederholm outlines standards-based strategies for building designs that can accommodate the myriad ways users choose to view the content. Each chapter starts out with an example of an unbulletproof approach--one that employs traditional HTML-based techniques--which Dan deconstructs, pointing out its limitations. He then gives the example a makeover using HTML and CSS, so you can learn to replace bloated code with lean markup and CSS for fast-loading sites that are accessible to all users. Finally, he assembles all of the page components discussed in prior chapters into a single-page template. This fully revised and updated third edition introduces CSS3 and HTML5 methods and features redesigned case studies including new responsive design examples. Size text using keywords, percentages, and ems to allow more user control. Plan for vertical expansion of horizontal page components. Use floats to achieve grid-like results. Ensure that content is still readable in the absence of images or CSS. Strip the presentation from data tables, and rebuild with CSS. Progressively enhance your designs using HTML5 and CSS3. Visit the companion website at simplebits.com/bulletproof to download finished files, additional resources, and book updates.

HTML and CSS

Design and Build Websites

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Author: Jon Duckett

Publisher: John Wiley & Sons

ISBN: 1118206916

Category: Computers

Page: 512

View: 5750

A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way! This book is also available as part of a set in hardcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781119038634; and in softcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781118907443.

Looking Closer 5

Critical Writings on Graphic Design

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Author: Michael Bierut,William Drenttel,Steven Heller

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581158165

Category: Design

Page: 256

View: 1975

The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines, as well as on blogs and Internet journals. Prominent contributors include Milton Glaser, Maud Lavin, Ellen Lupton, Victor Margolin, Mr. Keedy, David Jury, Alice Twemlow, Steven Heller, Jessica Helfand, William Drenttel, Michael Bierut, Michael Dooley, Nick Curry, Emily King, and more. Among the important themes discussed: design as popular culture, design as art, politics, aesthetics, social responsibility, typography, the future of design, and more. Students, graphic designers beginning their careers, and veterans seeking fresh perspective will savor this anthology gathered from some of today’s top graphic design writers and practitioners, as well as commentators from outside the profession. From the series that helped launch the design criticism movement and was the first to anthologize graphic design criticism from key sources, this volume promises to be the most provocative of all! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Designer's Web Handbook

What You Need to Know to Create for the Web

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Author: Patrick McNeil

Publisher: Simon and Schuster

ISBN: 1440314438

Category: Computers

Page: 272

View: 9516

Make the Web Work for You You know how to design. But you can increase your value as a designer in the marketplace by learning how to make that design function on the web. From informational sites to e-commerce portals to blogs to mobile apps, The Designer's Web Handbook helps any designer understand the full life cycle of a digital product: idea, design, production and maintenance. The best web designers create not only beautiful sites but also sites that function well--for both client and end user. Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the bestselling Web Designer's Idea Book, volumes 1 and 2, teaches you how to work with developers to build sites that balance aesthetics and usability, and to do it on time and on budget.

Print and Production Finishes for Sustainable Design

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Author: Edward Denison

Publisher: Rotovision

ISBN: 2940361983

Category: Design

Page: 192

View: 7527

Print and Production Finishes for Sustainable Design is an indispensable ideas sourcebook and practical guide to what has become an important consideration for many designers: sustainability. The book shows examples of environmentally friendly inks, varnishes, pigments, and finishes that can be used in a wide range of standard printed media. Printing innovations and specialized printing techniques using environmentally friendly ingredients are also included. The book provides an overview of different printable materials available to both 2-D and 3-D designers, including recyclable paper, paper substitutes, and biodegradable plastics. Innovative 3-D designs that demonstrate clear environmental benefits derived from the application of printing, types of manufacturing techniques or use of specific materials are showcased and explained. Environmentally sound printing and production finishes are often one of the outcomes of a lengthy design process by companies dedicated to reducing their impact on the environment. Print and Production Finishes for Sustainable Design includes case studies of companies where the entire organizational objective is based on achieving organizational sustainability (i.e. zero net impact) and where printing and production processes have been integral to achieving this.

The Principles of Beautiful Web Design

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Author: Jason Beaird,James George

Publisher: SitePoint

ISBN: 1457192500

Category: Computers

Page: 220

View: 4416

The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites. This book will teach you how to: Understand what makes "good design," from discovery through to implementation Use color effectively, develop color schemes, and create a palette Create pleasing layouts using grids, the rule of thirds, and symmetry Employ textures: lines, points, shapes, volumes, and depth Apply typography to make ordinary designs look great Choose, edit, and position effective imagery And lots more... This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish. The third edition of this book has been greatly revised and now features: Updated and expanded coverage of mobile and responsive web design (RWD) A new sample project New sections on user interface and icon design Common user-interface patterns and resources

The Atlas of Middle-earth

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Author: Karen Wynn Fonstad

Publisher: Houghton Mifflin Harcourt

ISBN: 0547524404

Category: Fiction

Page: 224

View: 7976

Karen Wynn Fonstad's THE ATLAS OF MIDDLE-EARTH is an essential volume that will enchant all Tolkien fans. Here is the definitive guide to the geography of Middle-earth, from its founding in the Elder Days through the Third Age, including the journeys of Bilbo, Frodo, and the Fellowship of the Ring. Authentic and updated -- nearly one third of the maps are new, and the text is fully revised -- the atlas illuminates the enchanted world created in THE SILMARILLION, THE HOBBIT, and THE LORD OF THE RINGS. Hundreds of two-color maps and diagrams survey the journeys of the principal characters day by day -- including all the battles and key locations of the First, Second, and Third Ages. Plans and descriptions of castles, buildings, and distinctive landforms are given, along with thematic maps describing the climate, vegetation, languages, and population distribution of Middle-earth throughout its history. An extensive appendix and an index help readers correlate the maps with Tolkien's novels.

The World Record Paper Airplane Book

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Author: Jeff Lammers

Publisher: Workman Publishing

ISBN: 9780761143833

Category: Crafts & Hobbies

Page: 256

View: 2638

Presents step-by-step instructions for folding twenty different kinds of paper airplanes and provides illustrated papers for 112 planes.

Information Architecture

For the Web and Beyond

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Author: Louis Rosenfeld,Peter Morville,Jorge Arango

Publisher: "O'Reilly Media, Inc."

ISBN: 149191355X

Category: Computers

Page: 486

View: 3528

Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond. To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message. This book includes: An overview of IA and the problems it solves for creating effective digital products and services A deep dive into IA components, including organization, labeling, navigation, search, and metadata Processes and methods that take you from research to strategy, design, and IA implementation

The Big Book of Girl Stuff

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Author: Bart King

Publisher: Gibbs Smith

ISBN: 1423638050

Category: Juvenile Nonfiction

Page: 320

View: 1777

As a middle school teacher, author Bart King listened carefully to the wisdom of his girl students. Along with his five sisters (!), their knowledge made The Big Book of Girl Stuff a classic that Parenting magazine has called “a must-have for girls.” This updated and redesigned edition of The Big Book of Girl Stuff is still loaded with fascinating facts, activities, quotes, games, and insightful information and advice on important topics. This humorous and informative resource is filled with everything a girl needs to know and celebrates all the things that make being a girl so wonderful. And not only is it a perfect handbook for preteens, ’tweens, and teens, but it will delight moms, aunts, and big sisters as well!

Web Design in a Nutshell

A Desktop Quick Reference

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Author: Jennifer Niederst Robbins

Publisher: "O'Reilly Media, Inc."

ISBN: 0596009879

Category: Computers

Page: 796

View: 2674

Details a variety of front-end technologies and techniques and reviews Web design fundamentals while explaining how to work with HTML, graphics, and multimedia and interactive applications.

The Responsive Web

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Author: Matthew Carver

Publisher: Manning Publications

ISBN: 9781617291241

Category: Computers

Page: 171

View: 4205

Summary The Responsive Web is an easy-to-read introduction to responsive web design packed with instantly useful tips and techniques, and dozens of examples that show you exactly how to benefit from this valuable approach. You'll learn innovative ways to use what you already know along with design techniques leveraging new HTML5 and CSS3 features. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book In a world of mobile devices, new browsers, and changing standards, each page of your website can require an unmanageably large number of separate designs. Responsive web design is a set of techniques that allow you to design pages that efficiently adapt to whatever device or platform loads them. For web designers and developers and their customers, responsive design can be a big win. The Responsive Web builds on the best practices that have shaken out over a few years of production experience. This concise book skips pure theory and shows you exactly how to make responsive web design work for you in the real world. You'll learn innovative ways to use what you already know along with design techniques leveraging new HTML5 and CSS3 features. Along the way, you'll discover strategies to balance apps and websites, manage browser incompatibilities, and learn when multiple versions are the best option. What's Inside Responsive design concepts CSS preprocessing Rapid prototyping techniques Fluid typography Future-proof designs About the Author Matthew Carver is a front-end developer and web designer with real-world responsive design experience for clients like American Airlines, The Dallas Morning News, and Chobani Yogurt. Table of Contents PART 1 THE RESPONSIVE WAY Learning to work responsively Design for mobile first PART 2 DESIGNING FOR THE RESPONSIVE WEB Using style tiles to communicate design Responsive user experience design patterns Responsive layouts Adding content modules and typography PART 3 EXPANDING THE DESIGN WITH CODE Adding graphics in the browser with CSS Progressive enhancement and obsolescence control with Modernizr Testing and optimization for responsive websites

Interdisciplinary Interaction Design

A Visual Guide to Basic Theories, Models and Ideas for Thinking and Designing for Interactive Web Design and Digital Device Experiences

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Author: James Pannafino

Publisher: N.A

ISBN: 9780982634813

Category: Computers

Page: 94

View: 5736

"Interaction design has many dimensions to it. It addresses how people deal with words, read images, explore physical space, think about time and motion, and how actions and responses affect human behavior. Various disciplines make up interaction design, such as industrial design, cognitive psychology, user interface design and many others. It is my hope that this book is a starting point for creating a visual language to enhance the understanding of interdisciplinary theories within interaction design. The book uses concise descriptions, visual metaphors and comparative diagrams to explain each term's meaning. Many ideas in this book are based on timeless principles that will function in varying contexts"--Provided by author.

CSS in Depth

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Author: Keith J. Grant

Publisher: Manning Publications

ISBN: 9781617293450

Category:

Page: 375

View: 3571

CSS lets programmers precisely specify the visual design of a web page or web app, from the structural layout of elements on the page to their individual look and feel. CSS in Depth takes web developers from beginner to advanced. In this book, they will revisit concepts that they are likely familiar with but have not completely mastered. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

State Ideology and Language in Tanzania

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Author: Jan Blommaert

Publisher: Edinburgh University Press

ISBN: 0748675833

Category: Language Arts & Disciplines

Page: 184

View: 2390

This book is a thoroughly revised version of the 1999 edition, which was welcomed at the time as a classic. It now extends the period of coverage to 2012 and includes an entirely new chapter on current developments, making this updated edition an essentia

The Book of Common Prayer

And Administration of the Sacraments, and Other Rites and Ceremonies of the Church,

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Author: Church of England

Publisher: N.A

ISBN: N.A

Category:

Page: 438

View: 3740