Das Facebook-Marketing-Buch

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Author: Dan Zarrella

Publisher: O'Reilly Germany

ISBN: 3897215969

Category: Computers

Page: 296

View: 6461

Wer heute eine Marketing-Strategie entwickelt, zieht in der Regel auch ein Engagement auf Facebook in Betracht. Zurecht, denn für die Meinungsbildung und den Austausch über Unternehmen, Marken und Produkte spielt diese Plattform eine immer größere Rolle. Allein die Reichweite beeindruckt: Weltweit nutzen zurzeit 500 Millionen Menschen Facebook, in Deutschland sind es fast 14 Millionen. Doch welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich und gut verständlich werden zunächst die Facebook-Basics erklärt, dann ihre mögliche Rolle im Marketing-Mix. Weitere zentrale Themen sind Strategieentwicklung, Monitoring und Erfolgskontrolle.

Digitales Marketing für Dummies

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Author: Ryan Deiss,Russ Henneberry

Publisher: John Wiley & Sons

ISBN: 3527812466

Category: Business & Economics

Page: 360

View: 3837

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Small Business Marketing

Marketing for Small Business Owners

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Author: Robert Hastings

Publisher: Businessman 101

ISBN: 1460984285

Category:

Page: 218

View: 2366

OVERVIEWMarketing remains one of the most important business disciplines and is a much needed business practise if you want to grow your business. So, how do you market and what is needed? Marketing is crucial to the growth of any business and witnessing the amount of marketing and promotions each day on any media form from TV to the Web is confusing as to what message works and why some of successful and others simply waste money.'Small Business Marketing' has been written with the small enterprise business person in focus and it offers an easy-to-understand review of marketing requirements including case examples of successful promotions, the fundamentals of marketing and how to apply a range of small investments which can gain a great return for any business.The fact remains that most successful businesses conduct extensive marketing as part of their growth requirements and that most coverted of all marketing processes in 'branding'This book discusses a range of marketing requirements from the '5 Ps' through to Web based marketing and how to create successful websites at a low cost.It discusses product and pricing as well as marketing strategy which can offer excellent value for investment.'Small Business Marketing' contains a range of ideas and everyday strategies that will offer value marketing at even the most basic level including networking, day to day use of your current IT process to market as well as tips to assist promotion in any business market.If you want to understand marketing for your business this is the book for you. 'A Guide to Successful Marketing in Small Business' is marketing for the small business owner made simple!

Facebook Marketing für Dummies

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Author: John Haydon,Paul Dunay,Richard Krueger

Publisher: John Wiley & Sons

ISBN: 3527708235

Category:

Page: 326

View: 788

Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Die 22 unumstößlichen Gebote im Marketing

Al Ries ; Jack Trout. Aus dem Amerikan. von Ursula Bischoff

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Author: Al Ries,Jack Trout

Publisher: N.A

ISBN: 9783548700182

Category:

Page: 159

View: 6950

Jack Trout, einer der bekanntesten Namen in der Welt der Marketingstrategie, ist Geschäftsführer von Trout & Partners und Chef eines weltweiten Netzes von Niederlassungen. Er ist überaus beliebter Vortragender und Autor von mehreren Marketing-Bestsellern. Trout & Partners berät unter anderem AT&T, IBM, Merck, Southwest Airlines und Wells Fargo Bank.

Internet Marketing for Entrepreneurs

Using Web 2.0 Strategies for Success

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Author: Susan Payton

Publisher: Business Expert Press

ISBN: 9781606490341

Category: Business & Economics

Page: 125

View: 1162

Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

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Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 5187

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Social Media 101

A Beginner's Guide to Online Marketing (Collection)

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Author: Jon Reed,Jamie Turner,Clara Shih,R. Scott Corbett

Publisher: FT Press

ISBN: 0133087476

Category: Business & Economics

Page: 407

View: 8898

Start Now with Social Media: Avoid Beginners’ Missteps and Get Great Business Results Fast! Five great boks bring together all the information you need to start profiting right now from social media! Start with Jon Reed’s Get Up to Speed with Online Marketing, the concise beginner’s guide to promoting small businesses online using every major tool, including websites, search, email, blogging, online video, social networks, and even virtual worlds. Reed doesn’t show you how to use each medium; he shows how to make the most of each of them on a limited (or nonexistent) marketing budget! Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner briefly introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer. In How to Make Money Marketing Your Business on Facebook, pioneering social media expert Clara Shih summarizes everything you need to know to help your business win in the Facebook Era, from strategy to execution, systems to policies. In How to Make Money Marketing Your Small Business on Twitter, Jamie Turner offers step-by-step techniques for tweeting your way to profits and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money with Email Marketing, Robert Scott Corbett explains why email is still the 21st century’s messaging workhorse, why you need to do serious email marketing—and offers practical tips and steps for getting powerful business results from your email, fast! From world-renowned leaders in social media and online marketing, including Jon Reed, Jamie Turner, Clara Shih, Jamie Turner, and Robert Scott Corbett.

Facebook für Dummies

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Author: Leah Pearlman,Carolyn Abram,Sebastian Schroer

Publisher: John Wiley & Sons

ISBN: 3527709533

Category:

Page: 234

View: 2451

Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

Der Blaue Ozean als Strategie

Wie man neue Märkte schafft, wo es keine Konkurrenz gibt

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Author: W. Chan Kim,Renée Mauborgne

Publisher: Carl Hanser Verlag GmbH Co KG

ISBN: 3446448470

Category: Business & Economics

Page: 250

View: 1887

Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Nun ist es in einer aktualisierten und erweiterten Auflage neu erschienen. - Der internationale Bestseller: Jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallstudien - Ein Bestseller auf 5 Kontinenten - Weltweit mehr als 3,5 Millionen Bücher verkauft - In 43 Sprachen übersetzt - Ein Wall-Street-Journal-, Businessweek- und Fast-Company-Bestseller Der von Organisationen und Branchen auf der ganzen Welt hochgeschätzte Bestseller stellt alles in Frage, was wir bisher über die Voraussetzungen strategischen Erfolgs zu wissen glaubten. Der Blaue Ozean als Strategie, vertritt die Ansicht, dass ein brutaler Konkurrenzkampf nur dazu führt, dass sich die Konkurrenten in einem blutrot gefärbten Ozean um rapide schwindende Gewinnmöglichkeiten streiten. Basierend auf der Untersuchung von mehr als 150 strategischen Schachzügen (im Lauf von mehr als 100 Jahren und in mehr als 50 Branchen) vertreten die Autoren die Ansicht, dass nachhaltiger Erfolg nicht auf verschärftem Konkurrenzkampf, sondern auf der Eroberung »Blauer Ozeane« beruht: der Erschließung neuer Märkte mit großem Wachstumspotenzial. Der Blaue Ozean als Strategie präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen Blauen Ozeane erobern kann. Diese erweiterte Auflage enthält: - Ein neues Vorwort der Autoren: Hilfe! Mein Ozean färbt sich rot. - Aktualisierungen der in dem Buch behandelten Fälle und Beispiele, indem ihre Geschichte bis in die Gegenwart weitervorfolgt wird. - Zwei neue Kapitel und ein erweitertes drittes Kapitel: Ausrichtung, Erneuerung und Red Ocean Traps. Sie behandeln die wichtigsten Fragen, die die Leser in den vergangenen zehn Jahren gestellt haben. Der bahnbrechende Bestseller stellt das bisherige strategische Denken auf den Kopf und entwirft einen kühnen neuen Weg in die Zukunft. Hier können Sie lernen, wie man neue Märkte erschließt, auf denen Konkurrenz noch keine Rolle spielt. "Das ist ein extrem wertvolles Buch." Nicolas G. Hayek, Verwaltungsratpräsident, Swatch Group "Ein Muss für Manager und Wirtschaftsstudenten." Carlos Ghosn, President und CEO, Nissan Motor Co., Ltd. "Die Strategien von Kim und Mauborgne sind nicht nur neu, sondern auch praxisnah. Wir haben sie in unserem Unternehmen mit großem Erfolg umgesetzt." Patrick Snowball, Chief Executive, Norwich Union Insurance Wenn Sie mehr über die innovative Kraft des Buches wissen wollen, besuchen Sie blueoceanstrategy.com. Dort finden Sie alle Mittel, die Sie brauchen: praktische Ideen und Fallbeispiele aus staatlichen Unternehmen und der Privatindustrie, Lehrmaterial, Mobile Apps, aktuelle Updates sowie Tipps und Tools, mit denen Sie Ihre Reise auf dem Blauen Ozean erfolgreich gestalten können.

Retail 101: The Guide to Managing and Marketing Your Retail Business

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Author: Nicole Reyhle,Jason Prescott

Publisher: McGraw Hill Professional

ISBN: 007184015X

Category: Business & Economics

Page: 272

View: 8375

YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA

101 Tips About Growth Hacking

Winning Tactics, Winning Strategies, Growth Hacking Examples, Small & Big Brands Hacks

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Author: Emmanuel Fauvel

Publisher: MyPublishingCompany

ISBN: N.A

Category: Business & Economics

Page: N.A

View: 8180

ABOUT THE BOOK Growth hасking according to Wikipedia iѕ a process оf rарid experimentation across mаrkеting channels аnd рrоduсt development tо idеntifу thе most effective, еffiсiеnt wауѕ tо grow a business. Grоwth hасkеrѕ аrе mаrkеtеrѕ, еnginееrѕ and product mаnаgеrѕ thаt specifically focus on building аnd еngаging thе uѕеr bаѕе оf a business. Growth hackers muѕt tаkе оn thе rоlеѕ оf mаrkеtеrѕ as well аѕ еnginееrѕ whо grоw buѕinеѕѕеѕ, рrоduсt mаnаgеrѕ who brаnd рrоduсtѕ аnd аdvеrtiѕеrѕ whо engage сuѕtоmеr bаѕеѕ аnd реrfоrm rеѕеаrсh tо idеntifу potential mаrkеting areas. You will discover in this book some little secrets that can make a difference for your digital marketing strategy: Growth Hacking Strategies, Winning Tactics, Winning Strategies Growth Hacking Examples, Small & Big Brands Hacks. If you want to know more about growth hacking or you plan to start building your own digital strategy and you want to optimize your advertising budget, these tips are made for you.

Marketing Your Business: Ultimate Guides. Facebook Advertising, Social Media Marketing & Affiliate Marketing

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Author: Dale Cross

Publisher: Independently Published

ISBN: 9781728858333

Category: Business & Economics

Page: 604

View: 3533

BILLIONS OF CUSTOMERS ARE WAITING, LEARN HOW TO REACH THEM WITH SMART AND PROVEN INTERNET MARKETING STRATEGIES AND SKYROCKET YOUR BUSINESS IN 2019. Do you want to learn the basics of how to market your business in an easy-to-use format? Facebook is one of the quickest developing sites on the Internet, and because of it's gigantic user base, it very well may be a great way to advertise your business. It may not be appropriate for everybody, but preferably there are certain sorts of companies that can truly benefit from advertising on Facebook. Social Media Marketing is the process of picking up consideration and web traffic through the social media sites. Amid this process, the ordinarily imaginative substance to reach the majority through exposure originating from an outsider confided in the source should be created with the end goal for people to share the content of their interest with others and create an awful chain that would influence business to cover and go past the market audience planned. Affiliate marketing is a standout amongst the most prominent ways individuals profit on the web. It is where an individual accomplice with a business to make a commission by alluding perusers or guests to a company' specific product or administration. In any case, that indeed is a significant straightforward clarification. To be extremely fruitful at profiting from affiliate marketing there is somewhat more to it. With these books you will reach billions of potential customers instantly following easy-learn step-by-step instructions and discover a lot of insider tips to improve your ROI. In this collection, Dale Cross teaches you how to advertise on Facebook and proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. From beginner to advanced. In this book you'll find How to Use Facebook Advertising for Your Business Competitive Advantages That Businesses Can Leverage With Facebook Advertising Facebook Advertising for Small Business Owners Ways to Make Your Facebook Advertising More Effective Effective Facebook Advertising Tips You Can Start Implementing In Your Business Why Internet Marketers and MLM Are Moving Their PPC Campaigns to Facebook Advertising New Facebook Advertising Tools Can Maximize Social Marketing Success Ideas for Marketing Your Business With Facebook Advertising Reasons Why Your Content Marketing Campaign Failed Marketing Considerations for Small Business Checklist Points Before Engaging In Social Media Marketing Steps to Sell Your Boss on Social Media Marketing Advantages of Social Media Marketing for Your MLM Business Benefits of Developing Adept Social Media Marketing Strategy Tips For a Creating an Engaging Social Media Marketing Campaign Social Media Marketing and Networking 101 What You Need Before Getting Started and Affiliate Marketing How To Start Making Money Online As An Affiliate Marketer Why So Many People Crash In Affiliate Marketing How to Set Up an Affiliate Marketing Program - Small Business Guide Secrets of Affiliate Millionaires Further developed Affiliate Marketing Tips for the Advertiser And Much, Much More. + BONUS E-BOOK: "HOW TO DRIVE TRAFFIC TO YOUR WEBSITE: Get 100,000 Visitors To Your Website In Less Than A Hour And Learn How To Drive Targeting Traffic To A High Converting Page And Make Money Online"

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

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Author: Jason Miles,Karen Lacey

Publisher: McGraw Hill Professional

ISBN: 0071805575

Category: Business & Economics

Page: 240

View: 8343

Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits

Facebook Marketing

111 Great Tips and Ideas Proven to Kick-Start Your Facebook Marketing

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Author: Meir Liraz

Publisher: Liraz Publishing

ISBN: 1310575010

Category: Business & Economics

Page: N.A

View: 622

In this book you'll discover 101 great tips and ideas proven to kick-start your Facebook marketing. Special Bonus included Within This Book: The Simple Strategy That Made Me an Internet Millionaire: There is a special breed of Online-Millionaires that are making money on the internet like crazy. You've probably never heard of them. They keep themselves and their activities under the radar. Why? because they follow a certain simple strategy and they don't want you or anyone else to discover it. This strategy has created more millionaires than you could ever think possible. How do I know? I am one of those Millionaires, and I'm going to reveal to you in this special bonus guide each and every component of this incredible strategy. My name is Meir Liraz. You may have stumble on my name on the internet, probably in relation to my activities as a writer and publisher of business guides. This is just one side of me, the visible one. There has been another side to my online presence, a concealed one, as a leading player in the internet marketing arena. I've been an active internet marketer since the first days of the Internet, back then the reigning search engines where dinosaurs bearing names like Alta-Vista, Infoseek and Lycos, while Google was just a vague idea in the minds of two brilliant Stanford students. As I don't believe in theories and opinions, I've tested dozens of ways and strategies of making money online. Some proved to be successful while others bombed (and served me well as learning experiences). I must've been doing something right as I've managed to accumulate along the way a seven figure fortune. The bottom line is that I've come up with a simple most effective strategy of making money online, as a matter of fact this strategy made me a millionaire - in the bonus section included within this book I'll show you exactly how it works so that you too will be able to make tons of money online. Why reveal my methods now? Well, I'm semi retired and I've made enough money so that my kids do not have to work one more day in their lives (if they so desire). I've had my blessings and now I want to help others succeed as well, this is my way to give back. Now look, 99% of the folks who try to make it on the Internet follow the same rout, the same set of activities. They all move in one big herd. Listen, In the highly competitive internet business arena, when you do the same things as anyone else you don't stand a chance to succeed - you are doomed. In order to make money online you must go off the beaten path, you need to do something different, you need a competitive edge - and that is where the strategy presented in this section bonus comes into play. This guide will give you that "unfair advantage" to boost your sales, pile up profits and leave your competitors in the dust. The strategy I show you in this guide is the easiest, fastest, most effective way to make money online fast. While you are reading this hundreds of people on the Internet are making money like crazy. Why not you? It doesn't require "brains" or education, anyone can do it! As a matter of fact I know of a high school dropout that is making tons of money with this strategy. All you have to do is follow my easy to understand step by step instructions. Once you complete the 4 easy to grasp steps you can just sit back and see the money keeps pouring into your bank account day in, day out, for years to come. Are you ready to make loads of money online now? just click on the "Buy" button above! Tags: Facebook advertising, social marketing, Facebook business page, Facebook marketing for dummies, Facebook page, Facebook fan page, Facebook for business.

The Small Business Bible

Everything You Need to Know to Succeed in Your Small Business

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Author: Steven D. Strauss

Publisher: John Wiley & Sons

ISBN: 111823877X

Category: Business & Economics

Page: 592

View: 1997

An updated third edition of the most comprehensive guide tosmall business success Whether you're a novice entrepreneur or a seasoned pro, TheSmall Business Bible offers you everything you need to know tobuild and grow your dream business. It shows you what really works(and what doesn't!) and includes scores of tips, insiderinformation, stories, and proven secrets of success. Even if you'verun your own business for years, this handy guide keeps you up todate on the latest business and tech trends. This ThirdEdition includes entirely new chapters devoted to social media,mobility and apps, and new trends in online discounting and groupbuying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools toengage customers and potential stakeholders How to generate leads and win strategic partnerships withLinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discountbuying What mobile marketing can do for your business Give your small business its best shot by understanding the bestand latest small business strategies, especially in thistransformative and volatile period. The Small Business Bibleoffers every bit of information you'll need to know to succeed.

Marketing für Dummies

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Author: Alexander Hiam

Publisher: John Wiley & Sons

ISBN: 3527642900

Category: Business & Economics

Page: 380

View: 347

Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Selling to the Government

What It Takes to Compete and Win in the World's Largest Market

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Author: Mark Amtower

Publisher: John Wiley & Sons

ISBN: 9780470933862

Category: Business & Economics

Page: 256

View: 9831

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.

Community Nutrition in Action: An Entrepreneurial Approach

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Author: Marie Boyle,David Holben

Publisher: Cengage Learning

ISBN: 1111989680

Category: Medical

Page: 792

View: 7282

COMMUNITY NUTRITION IN ACTION, SIXTH EDITION introduces the program planning, policies, resources, and nutrition issues specific to community nutrition and provides an understanding of creating and implementing nutrition programs from various constituencies (elderly populations, children, impoverished populations, college students, etc.). Successful practitioners in community nutrition have proven to have a mind and skill set that opens them up to new ideas and ventures. Incorporating an entrepreneurial approach, this book helps readers learn how to take risks, try new technologies, and use fresh approaches to improving the public’s nutrition and health status. The book also delivers the core material important to those who will be active in solving community nutritional and health problems, including program delivery, nutrition education, nutrition assessment, and planning nutrition interventions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.